Picking the right location for your gym

The build out and dealing with the landlord and contractors from a gym owner/general contractor himself

 Learn why I got sued for $190,000 and lost

 WHY SHOULD YOU LISTEN TO ME?

Because I DID EVERYTHING WRONG BEFORE I DID ANYTHING RIGHT, yes, I know I sound like the great flip flopper John Kerry, but fortunately I stuck with it and found some very successful businessmen to guide me, and I innovated by turning my gym into a 24 hour fully automated gym, then SPENT OVER $20,000 and 3 Years TO LEARN MARKETING THE OLD FASHIONED WAY.

 Here’s What You’ll Learn:

• What system to use for your 24 hour Gym Access System
• What billing Systems I use
• My terrible experiences with employees that sucked and how not to make the same mistake I did

• Customer Service

• What Publication magazines to subscribe to strictly for gym owners and for Tanning Salons

• Deciding what kind of gym you want to open

• Incorporating or LLC?

• Partnerships, do or don’t

• Franchise

• Buy an Existing Club

• Business Plan and Executive Summary

• Writing the Plan

• Funding your Start up

• Accounting for every dollar, for success

• Naming your Gym

• Becoming a Spy

• Location, Location, Location

• Electrical

• Lighting

• Air Conditioner and Heat Electrical needs

• Cable or Satellite hook up

• Phone service

• Negotiating the Lease

• Choosing signage for Marketing your Gym

• Painting the interior of your gym

• Insurance

• Plans Drawn up for the building

• The Build out

• Getting the Permit for the Build out

• Mirrors

• Gym Equipment

• Parts for gym equipment

• Flooring

• Pro Shop Vendors

• Office Equipment

• Security System

• Automated Door Access System

• Gym Management Software

• Energy Efficiency in your building

• Motion Switches for Lighting

• Ceiling Fans

• Sound Systems and Cardio Theaters

• Electronic Funds Transfer, (EFT) Bank Draft

• Accepting Credit Cards

• Childcare

• Waivers

• Hiring Employees

• Hiring Personal Trainers

• WIFI for members to use

• Lockers for your locker room

• Press Release Writing

• Marketing Checklist

• Email Marketing

•  How to build a complete website, like mine, complete with a real virtual tour video that will presale memberships better than any marketing materials you have, by using the FREE wordpress software and YouTube to host your virtual tour video.

• Google Adwords to drive prospects to your gym over your competitors (you’d be surprised how many gym owners know absolutely nothing about this, and I get at least 5 clicks per day of targeted traffic, other words, they were looking specifically for a gym in my town but didn’t know where to go, I’ll explain it all.

• The Grand Opening

• Mailing List Companies to buy local names and addresses from for your targeted marketing efforts.

• Social Networking

So you ACTUALLY do have a COMPLETE MANUAL on how to open a fitness center from scratch.

If you want to know all the WRONG THINGS I DID, here they are

• When I opened I picked the wrong location

• used the wrong subcontractors

• bought exercise equipment from the wrong people and also bought the wrong equipment

• finished my concrete floor with too little sealer

• painted some rooms the wrong colors for the right psychological effect (which you’ll learn)

• Made the tanning bed rooms too small

• Offered childcare when I wasn’t set up for it correctly

• Hired the wrong employees

• Hired the wrong personal trainers

• Installed the wrong size air conditioner

• Signed contracts for phone lines that I could have negotiated for a lot less

• Used the wrong lighting

• GOT SUED FOR $190,000 because of a contract that really didn’t exist (here’s where I made my biggest mistake by believing lady justice is blind, when really she has one eye open, and she’s looking for the most $$$, not justice), so learn what not to do from my terrible choice in buying an existing gym and not getting the right info for an informed decision, and I’ll tell you everything you need to get.

I then turned my business around completely and figured out on my own what no other gym owner would tell me, and I don’t blame them, after all, they learned the way I did.

Funding your Dream!You’ll discover many ways to get the funding you need for your gym even in hard economic times.

MYTH’s I dispel in the book

MYTH #1 – You can’t make any money in the gym business with the price slashing going on.

You’ll see who told me this and why they couldn’t make any $$ in the gym business.

MYTH #2 — You have to offer everything all the other gyms do to compete

Boy, I blew this myth out with my gym being 1/3 the size of the other gyms in town, and now their the one’s struggling to make $75,000 a month just to cover the overhead to stay in business. I’ll tell you how to do it too.

MYTH #3 – Marketing only works if you spend $$$Thousands per month to keep you name out there.

Most of my competitors do what I call “wasp nest marketing”, they get a radio ad salesman (the wasp) in their office and freak out because he or she is flying all over with figures and they start just hitting the wasp with money to get them gone, it works for the wasp but not many results are forthcoming, but a month later the pesky wasp returns to his nest to see if he can sting you again, and again.

I tell you what marketing things to avoid that will never produce fast steady leads.

My all time favorite! I spend all of $3000 a year for my entire campaigns total. Because I target my market and use a mailing list, and don’t do any of the insane crap like sponsoring a cheerleading camp for a local Jr. High School that no one sees or even cares who sponsored them.

But best of all, no other gyms in my town do any marketing at all accept maybe a radio commercial once a year at best, and they let the salesperson at the radio station write the ad, and it’s horrific, you know the one, with the skits of two people talking bad about another gym.

Those never bring people in, not just because the ad writing sucked but it did, but because their ad has no benefit at all to make someone laying on their couch at home relaxing want to get up and get dressed and come to your gym and hand you their hard earned money. Ad’s have to be great and have benefits to work.

I will venture to say that with this book you could open any business with all the info it gives you on land, buildings, negotiations, build out, electrical requirements, how to check any building out structurally, and my marketing advice can be used in any business, period!

BONUS:You will get some of the actual ads that I wrote and run monthly successfully, that you can use for your gym.